What Do You Call the People Who Use Your Service?
I’ll admit up front that the subject of this post is one thing that makes me crazy in the way IT groups are managed – but I’ll also admit that this grievance is entirely personal and things may be...
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And Now a Word About…. Marketing
We’ll come back to governance as a subject in future posts, but in the meantime I’m willing to make a bet with you: You do not spend enough time and energy on marketing your IT group to your...
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The Fine Art of Transparency
In my last post, I mentioned that your communications to your business partners rest on the assumption that you really have mastered the basics of your operation, or that you have a clear improvement...
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What Goes Into Your Internal Marketing Plan?
As I’ve mentioned before, I’ve seen lots of articles and online interviews that recommend a “marketing approach” for IT leaders, but I haven’t yet found one that shows step-by-step how to get it done....
View ArticleHow to “Segment” the People Who Use Your Services
An important first step in any IT program’s marketing plan – including the one you’ll create for your team — is to analyze your customer base so you can set your direction for everything else that...
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Build Your IT Communications Plan
Now that you have a segmentation map in hand, it’s time to figure out what messages and what channels of communication will be most effective in moving people toward your target state: the action plan...
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Build Your IT Communications Plan – 4 Finishing Touches
Now it’s time to put the finishing touches on your IT communication plan. There are 4 more things you need to consider: (1) The desired effect of your messages Of course, unless you are sure what it...
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